Friday, January 13, 2012

Urban Decay Primer Potion in Original

I have been buying Urban Decay's primer potion for about 4 years now. Back in the day, it cost $18 CDN for a 10 mL bottle - today it costs $22 CDN. I purchase this product from Canadian Sephora stores, but it's also available from as well as

The product USED to come packaged in a purple 'genie' bottle, with a doe-foot applicator. In 2011, however, Urban Decay repackaged their beloved primer into a more functional and practical squeeze tube. The product is a thin cream-like consistency, it is 'flesh-colored,' but dries invisible on the eyelids - so it is perfect for anyone of any skin color. The primer is available in colored formats too (Sin and Eden), but I prefer the original.

Using the primer once a day, every day, it lasts me approximately 4 months, before I need to purchase a new bottle.

This is an absolute miracle for eyeshadow wearers. Using this product underneath your eyeshadows not only makes your eyeshadows appear brighter on the eye, but it prevents creasing on the eyelid and fading of eyeshadow colors. It also helps with the blending process, making it easier to create flawless makeup looks. If applied close to the lash lines, it prolongs the wear of your eyeliner, whether liquid, gel, or pencil. It also provides a base for eyeshadows (loose or pressed) to stick to, and prevents excessive fallout.

In my opinion, the only downside to this product WAS its packaging. While the genie bottle was absolutely adorable, it was a pain in the butt. When you start pulling out the wand, and you aren't getting any more product, you would assume that means it's time to throw it out and buy a new bottle. Not so. Because of the shape of the bottle, LOTS of product gets trapped around the bulges, where the wand cannot reach, and so you must 'depot' your primer potion. There are many videos on YouTube for how to do this. Simply put, you cut open your bottle in two places, and scoop out the leftover product and place it in a small container for your use. Over time, the potion dries out and becomes more of a paste-like consistency, and when it becomes too dry and thick to use anymore, I go out and buy myself a new bottle.

However, this is no longer a problem - so it is definitely worth the $22.

By splurging on this product, I would argue that you can purchase cheap, drugstore makeup and use it as opposed to buying more high-quality, expensive makeup, such as MAC, Stila, Urban Decay, etc. This primer potion makes the most of even the cheapest eyeshadow (NYC, Maybelline, CoverGirl, NYX, Annabelle, etc.) and really takes a low-end eyeshadow above and beyond expectations.

I would highly recommend this to anyone who is interested in starting to explore and experiment with makeup. You don't need to purchase expensive makeup to get high-quality results. I would argue that you only need UDPP (Urban Decay Primer Potion) and you can use anything and make it look like a million bucks.

Definitely a must-have in everyone's makeup kit.

I can now proudly award it 5 out of 5 sparkling stars.
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Have you found a cheaper alternative to the infamous Urban Decay Primer Potion?

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